Maureen L. needed to replace 15 windows for her home. Her current windows were old, no longer functioning properly, and not very energy-efficient. She is planning on selling her home in the future and wanted to invest in new windows but did not want to overspend. She did as much research as she could before calling potential contractors, but after getting 4 estimates, she was thoroughly confused. The estimates she had received for the windows seemed overly high; however, since she wasn’t a replacement window expert, she wasn’t confident. She had home improvement projects done in the past and was very distrustful of the estimation process. This current situation caused her to relive some of those past anxieties. She didn’t want to be pressured into buying the wrong product, and she definitely didn’t want to overpay for windows that didn’t fit her needs. She originally wanted vinyl windows, but every salesperson whom she spoke to tried to convince her that their windows were the best. How could that be? How could everyone have the “best” windows? She was even told that vinyl was not a good option. She didn’t know whom to believe.